Enjoy Higher Profit Margins
Voilà delivers concrete, measurable return on investment for participating hotels. Instead of merely acting as a solution to retain customers, Voilà also generates new and incremental revenue for the hotel. Revenue generated from Voilà members has a higher profit margin and allows hotels to retain control of their pricing and distribution channels.
The Benefits
The advantages of Voilà outweigh the program costs for the following reasons:
- Increased revenues and occupancy from existing customers
- Incremental revenue and occupancy from new customers acquired through the Voilà network
- Improved Average Daily Rate by at least 15%
- Low start-up fee
- Automated and low administrative fees – lower than mega-brand fees
- Lower dependency on third party bookings resulting in lower cost of sales
- Lower advertising and marketing costs
- Global exposure
- Access to a large member database that can be mined for new business
- A competitive edge against mega-brands
- The synergy of a worldwide hotel marketing network
Return On Investment (ROI) is not just a passing concept, but the primary purpose of the Voilà Hotel Rewards program. Each year, the hotel and Voilà Hotel Rewards, will analyze the ROI and review:
- Incremental stays from existing Voilà Hotel Rewards members
- Incremental stays from new customer generated by the Voilà Hotel Rewards program
- New group sales leads Average Daily Rate increases
- Hotels annual cost savings for: advertising, distribution, and technology costs
- Hotels annual cost savings for third party commission, net rate or opaque bookings, and reservation fees