Jim Tierney, of Loyalty360, interviewed Peter Gorla, Vice President & Chief Marketing Officer, Managing Director – VOILÀ Hotel Rewards, is excited about an innovative new loyalty program that launched...

VOILÀ Hotel Rewards , the world’s number one independent hotel loyalty program, today announced an innovative loyalty program with the newly renovated The L.A. Hotel Downtown that offers...

VOILÀ Hotel Rewards is proud to announce the launch of Parkway Plaza Rewards (http://www.parkwayplazarewards.com), a new co-branded reward program created for the Parkway Plaza Hotel and Convention...

Announcing first-ever of its kind for the program, VOILÀ Hotel Rewards today launched Las Américas Golden Rewards, a reward program created for bookers and meeting planners in Panama. The new program...

VOILÀ Hotel Rewards, the world’s number one independent hotel loyalty program, proudly announces the launch of Atlantica Advantage Rewards, a co-branded loyalty program with Canada’s Atlantica...

VOILÀ Hotel Rewards announced it is launching Capitol Plaza Rewards, a new co-branded reward program with Capitol Plaza Hotel & Conference Center. The program, powered by VOILÀ, is free to join and...

TIME Hotels and Resorts proudly announces the launch of TIME Rewards Extra, a brand loyalty program designed to provide guests with premier amenities, room upgrades, priority reservations and a variety...

Mobile is a massive opportunity for loyalty programs everywhere. Loyalty360 caught up with Peter Gorla, Vice President & Chief Marketing Officer, Managing Director, VOILÀ Hotel Rewards, and discussed...

VOILÀ Hotel Rewards announces its further worldwide expansion with the launch of the Swiss Select loyalty program with Swiss International Hotels.

Most large hotel programs also tend to lose in value rather than the opposite. Although free wifi for program members is celebrated as big achievement, this is in reality nothing else than gimmicks....