Hospitality Marketing Concepts, the world’s leading provider of paid membership loyalty programs, proudly announces the launch of the Epicure Essential Pleasures program (https://www.epicure-club.com) available at select Kempinski hotels throughout the Middle East and Africa.

Working closely in partnership with Kempinski Hotels, Hospitality Marketing Concepts (HMC) created a loyalty program that reflects the legendary hotelier’s tradition of delivering fine European hospitality to its discerning guests. Epicure Essential Pleasures provides exclusive discounts on food, beverage, accommodation rates and spa offers. The program is currently available at 10 hotels located in nine countries including Qatar, Kenya, Jordan, KSA, Egypt, Lebanon and Ghana.

Guests can join Epicure Essential Pleasures at https://www.epicure-club.com and select from two tiers of membership: Standard or Premium. The Standard membership is free and provides members with 10% discounts on dining, accommodations and spa treatments. For an annual fee, the Premium membership in Epicure offers between 20% and 25% discounts on dining, accommodations and experiences, in addition to ‘Buy One Get One Free’ room, dining, spa and upgrade certificates, plus cash certificates redeemable for complimentary meals, health club access, and much more. Since the program is part of HMC’s CLUBHOTEL network, members of Epicure Essential Pleasures also enjoy a variety of benefits whenever they travel beyond the Middle East and Africa such as impressive dining and room benefits at more than 720 luxury hotels in 52 countries and in more than 447 cities.
Epicure Essential Pleasures’ membership benefits are accessed through a unique mobile app for iPhone and Android. The app lets members redeem digital e-certifications, receive push notifications about new hotel promotions, make membership renewals, dinner reservations, purchases, and hotel bookings. HMC’s proprietary mobile technology platform also streamlines hotel operations by providing detailed tracking with two-way POS/PMS integration, while improving analytics, intelligence and security controls.

Founded in 1897, Kempinski Hotels is Europe’s oldest luxury hotel group and includes a number of five-star resorts, business and spa hotels as well as residences around the world. The company is dedicated to helping their guests travel the world in style while enjoying distinct European etiquette and unprecedented hospitality.

“Providing bespoke experiences to our guests is a priority and a century’s long tradition at Kempinski,” said Michael Sorgenfrey Vice President Operations, Middle East and Africa, of Kempinski Hotels. “We chose to partner with HMC to provide our guests with the best possible experiences at our hotels in the Middle East and Africa, while also linking them to HMC’s CLUBHOTEL network so they can enjoy exclusive benefits and privileges, no matter where their travels take them around the world.”

“We are proud to partner with an established hotelier like Kempinski Hotels and are excited to launch Epicure Essential Pleasures,” said Mokhtar Ramadan, CEO, Hospitality Marketing Concepts. “This new program, featuring an unparalleled mobile app at its heart, was customized to meet the needs and surpass the expectations of Kempinski Hotels guests traveling to the Middle East and Africa.”

To join Epicure Essential Pleasures and learn more about the program, visit https://www.epicure-club.com.

About Kempinski Hotels

Created in 1897, Kempinski Hotels is Europe’s oldest luxury hotel group. Kempinski’s rich heritage of impeccable personal service and superb hospitality is complemented by the exclusivity and individuality of its properties. Kempinski now manages a portfolio of 78 five-star hotels and residences in 34 countries and continues to add new properties in Europe, the Middle East, Africa and Asia. Each one reflects the strength and success of the Kempinski brand without losing sight of its heritage. The portfolio comprises historic landmark properties, award-winning urban lifestyle hotels, outstanding resorts, and prestigious residences. Each one is imbued with the quality guests have come to expect from Kempinski while embracing the cultural traditions of its location. Kempinski is a founding member of the Global Hotel Alliance (GHA), the world’s largest alliance of independent hotel brands.
http://www.kempinski.com/press

About Hospitality Marketing Concepts

Headquartered in Newport Beach, Southern California, HMC is the world’s leading full-service loyalty solution provider for more than 1,250 four- and five-star hotels and luxury brands. The company’s offerings include paid membership loyalty programs, white-labeled points-based loyalty programs, booker’s programs, meetings platforms and corporate incentive programs. HMC leads the industry in new proprietary operational technologies, state-of-the-art Customer Relationship Management (CRM) systems, and highly detail-oriented personalized service.
HMC provides a turnkey solution to hotel clients, from the initial concept and design, to IT and mobile app deployment, program management and ongoing marketing and customer service. HMC also operates two proprietary global hotel loyalty networks: CLUBHOTEL and VOILÀ Hotel Rewards, further improving our client’s business opportunities through the world.
CLUBHOTEL (http://clubhotel.com) boasts a large variety of brands and independent properties around the world. Established in 1996, the program is currently offered at over 720 luxury hotels in 52 countries and in more than 447 cities. The CLUBHOTEL model generates tens of thousands of incremental room nights for participating hotels each year and is highly valued by partner hotels as it requires no financial expenditure.

HMC is a global company with offices in more than 50 countries including Spain, Poland, Portugal, Australia, Singapore, Hong Kong, China, UAE, Egypt, Brazil, Canada, United Kingdom and the United States. More information about HMC may be found at http://HMCloyalty.com.

StayWell Holdings have further reiterated their commitment to guests this month, with the re-launch of the Stay Well Rewards Program – a modern loyalty program offering guests of StayWell Holdings’ The Prince Akatoki, Park Regis and Leisure Inn brands the ability to earn points and receive exclusive perks for their stays.

The global program, which is available across all StayWell properties around the world, including participating hotels in Australia, Bahrain, India, Indonesia, Singapore, United Arab Emirates and the United Kingdom, gives members the ability to earn points that can be redeemed for complimentary award nights.

Points earned can also be redeemed with dozens of partners globally, allowing guests to cash in on airline miles, online retail, social media currencies and charitable contributions.

Fiona Godfrey, Global Director of Revenue Generation at StayWell Holdings said the program will take customer experience to the next level and deliver guests a broad range of premium rewards and benefits.

“After reviewing several hotel reward program platforms for our valued guests, we decided to relaunch our previous offering and operate a loyalty program that gives members the opportunity to earn rewards how, where, and when they want,” she said.

The program leverages partnerships with leading travel companies and over thirty top-tier retailers and retail groups globally, giving StayWell Holdings’ guests access to travel experiences that extend beyond their hotel stay.

Stay Well Rewards points redeemed can be applied toward purchases internationally, at the likes of Uber, Amazon.com.au, Coles, Starbucks, Google Play, iTunes, Myer, David Jones, Macy’s, Barnes and Noble and Virgin America, with more redemption partners to be announced in the coming months.

California-based loyalty solution provider, Hospitality Marketing Concepts (HMC), were appointed to work with StayWell Holdings on the development of the Rewards Program.

HMC worked closely with the team to create an engaging loyalty program to meet the needs of StayWell’s properties and exceed the expectations of their dedicated client base.

Peter Gorla, CMO of Hospitality Marketing Concepts and Managing Director of VOILÀ Hotel Rewards said HMC is committed to ensuring the new programs’ success and longevity in the market.

“We’ve worked hard to create an innovative and exciting member-centric loyalty proposition which complements the ever-growing digital world and StayWell Holdings’ global offering,” he said.

“Built on the proven VOILÀ Hotel Rewards loyalty platform, managed and enhanced for over 13 years by HMC, the Stay Well Rewards program will enrich the StayWell Holdings experience by providing members with a world-class hotel loyalty program.”

Guests can register for a free ‘Classic’ Stay Well Rewards membership online by visiting https://staywellrewards.com.

Media contact:
Lexy Haggard, P4 Group | (07) 3854 1455 | lexy@p4.com.au
Fiona Godfrey, StayWell Hospitality Group | 02 8198 9299 | fgodfrey@staywellgroup.com

About StayWell Holdings:

One of the largest hotel management groups in Asia Pacific, StayWell Holdings and its parent company Prince Hotels Inc. offer a diverse portfolio of properties across a combined network of over 128 hotels worldwide.

Prince Hotels & Resorts and StayWell’s combined brand offerings include The Prince, Grand Prince Hotel, The Prince Akatoki, Policy, Park Regis, Prince Hotel, Leisure Inn Plus, Prince Smart Inn, and Leisure Inn. Each brand offers guests quality experiences ranging from luxury to lifestyle through to midscale.

Prince Hotels & Resorts and StayWell have set a strategic goal to deliver 250 hotels* in the medium to long term. The expansion of both company brands will take place across the regions of Australia, New Zealand, Southeast Asia, Asia, Japan, Taiwan, Oceania, the Middle East, Europe and the United States.

Prince Hotels operate a combined network of 49 hotels, 31 golf courses and 9 ski resorts. StayWell has an existing network of 25 open and operating hotels and a further 16 hotels that are committed and opening over the next few years. In addition, StayWell has two key strategic partners being Manhatton Hotel Group in China (19 hotels) and Cristal Group in the Middle East (11 hotels).

About Hospitality Marketing Concepts

Headquartered in Newport Beach, Southern California, HMC is the world’s leading full-service loyalty solution provider for more than 1,250 four- and five-star hotels and luxury brands. The company’s offerings include paid membership loyalty programs, white-labeled points-based loyalty programs, booker’s programs, meetings platforms and corporate incentive programs. HMC leads the industry in new proprietary operational technologies, state-of-the-art Customer Relationship Management (CRM) systems, and highly detail-oriented personalized service.

HMC provides a turnkey solution to hotel clients, from the initial concept and design, to IT and mobile app deployment, program management and ongoing marketing and customer service. HMC also operates two proprietary global hotel loyalty networks: CLUBHOTEL and VOILÀ Hotel Rewards, further improving our client’s business opportunities through the world.

HMC is a global company with offices in more than 50 countries including Spain, Poland, Portugal, Australia, Singapore, Hong Kong, China, UAE, Egypt, Brazil, Canada, United Kingdom and the United States. More information about HMC may be found at http://HMCloyalty.com.

Fully integrated guest loyalty solution streamlines reward program management and increases revenue for independent hotels

Calgary, AB – June 19, 2019 – WebRezPro property management system (PMS) by World Web Technologies Inc. (WWT) is pleased to announce integration with leading loyalty program for independent hotel brands, VOILÀ Hotel Rewards, for more efficient and accurate management of reward member accounts that results in increased loyalty and bookings.

Uniting a global network of select independent hotels and redemption partners, VOILÀ Hotel Rewards is a customizable points-based guest loyalty program that enables independent hotels and groups to level the playing field with chain brands while maintaining their own unique branding and qualities.

The direct interface between WebRezPro PMS and VOILÀ creates a fully integrated guest loyalty solution that automatically awards member accounts, eliminating the need to manually duplicate data and cross-check systems, and ensures accuracy of reward point balances, increasing guest satisfaction.

“VOILÀ Hotel Rewards provides the world’s best boutique hotels and independent hotel groups with a completely customizable and hotel-branded reward program that allows them to increase value and build better customer relationships,” said Peter Gorla, managing director of VOILÀ Hotel Rewards. “By tightly integrating with WebRezPro, we are able to extend VOILÀ’s seamless loyalty platform to WebRezPro’s existing and future client-base, providing these hotels with a turnkey long-term loyalty program and customer engagement strategy.”

The interface works by automatically extracting all qualifying member stay transactions from the PMS and sending, via a secure channel, this data to the VOILÀ loyalty program daily, where points are automatically awarded to member accounts as determined by the program rules set by each participating hotel.

“Building guest loyalty is key to driving direct bookings and remaining competitive,” commented Frank Verhagen, President at WWT. “The seamless integration between WebRezPro and VOILÀ Hotel Rewards makes rewarding guest loyalty effortless and ensures every loyal guest is recognized and rewarded.”

About VOILÀ Hotel Rewards

VOILÀ Hotel Rewards (http://voilahotels.com) is the world’s number one loyalty program that unites a network of over 25 select global hotel brands. VOILÀ’s points-based frequency guest program provides recognition benefits and Award Night room redemption opportunities at participating network hotels. VOILÀ offers hotel- or group-branded loyalty solutions for our partner hotels, with VOILÀ acting as the supporting brand. VOILÀ’s global presence also allows members to earn and redeem points across a wide variety of redemption partners – including airlines, retail merchants and charities. https://www.voilahotels.com/

Contact
Mayline Menendez-Sidoruk
Global Director of Operations
VOILA Hotel Rewards
Ph: 786-715-6581
Email: mayline@vhr.com

About WebRezPro

WebRezPro is a powerful, easy-to-use cloud property management system for all accommodation types and sizes. The fully integrated and automated system saves lodging operators time and boosts revenue by streamlining and modernizing front desk and back office operations. Bringing the benefits of the cloud to 1,300+ properties in 40 countries, WebRezPro is a product of World Web Technologies Inc., an Internet marketing and software company for tourism and hospitality since 1994. For more information, please visit webrezpro.com.

Contact
Janie Agar, Director of Sales & Marketing
World Web Technologies Inc.
Ph: 1.800.221.3429
Email: press@worldweb.com

Hospitality Marketing Concepts (http://HMCloyalty.com), the world’s leading provider of paid membership loyalty programs, today announced the launch of the Centara Privilege program via a partnership with Centara Hotels & Resorts, Thailand’s leading hotel operator (http://centarahotelsresorts.com).

Hospitality Marketing Concepts (HMC) in collaboration with Centara Hotels & Resorts created an engaging loyalty program to meet the needs of its 33 hotels in Thailand and exceed the expectations of Centara’s prestigious client base. The Centara Privilege Club, available to join at https://centaraprivilege.com, provides exclusive lifestyle, dining and accommodation benefits, with attractive guaranteed savings, an available complimentary night’s stay, cash certificates and many other member-only advantages. As an exclusive perk, new Centara Privilege members also receive a one-year automatic upgrade to Silver membership level in the CentaraThe1 program, while renewing members receive a Gold membership level upgrade and 5,000 C1C bonus Points (https://www.centarathe1card.com/benefit).

Centara Hotels & Resorts is dedicated to providing exceptional service in unique and sophisticated environments. As a Thai hospitality management and holding company it places a strong emphasis on providing Thai-influenced hospitality and its inimitably warm service across all its brands whilst embracing and maintaining a sense of place in the local environment of each property.

Centara Privilege features an industry-leading mobile app that lets members redeem digital e-certificates and eliminate outdated paper-based voucher booklets and plastic membership cards. HMC’s white-labeled mobile app platform for iPhone and Android delivers targeted mobile push notifications about hotel promotions based on geo-location, preferences and purchasing behavior. The innovative app allows guests to make membership purchases, renewals, and mobile hotel bookings. HMC’s proprietary technology platform also streamlines hotel operations by providing detailed tracking with two-way POS/PMS integration, while improving analytics, intelligence and security controls.

“We aligned with HMC to create a programme that would further strengthen the loyalty of our most frequent guests. Our partnership with HMC was an obvious collaboration.” said Mr. Tom Thrussell, VP Brand, Marketing & Digital, Centara Hotels & Resorts. “The new Centara Privilege program will enrich our guests’ experiences by providing members with a greater array of exclusive benefits and privileges, locally in Thailand and around the world through HMC’s CLUBHOTEL network.”

“HMC is committed to ensuring the new programs’ success while creating an innovative program which complements the ever-growing digital mobile world,” said Mokhtar Ramadan, CEO, Hospitality Marketing Concepts. “Together with Centara Hotels and Resorts, HMC will deliver on our mission to provide world-class loyalty programs to luxury hotel brands around the world. Together with HMC’s new mobile app, members can enjoy the benefits of membership at their fingertips.”

Members of Centara Privilege will receive exclusive privileges at participating Centara Hotels and Resorts properties throughout Thailand. From booking a stay with exclusive rates to indulging in premier dining options, Centara Privilege members enjoy impressive benefits and increased recognition. Members also receive access to CLUBHOTEL (http://www.clubhotel.com), HMC’s exclusive global network of four- and five-star hotels. CLUBHOTEL provides reciprocal benefits and recognition to a worldwide membership base. Participating properties receive room spending from direct bookings and F&B spend from their local markets while simultaneously gaining exposure to CLUBHOTEL members around the globe. Centara Privilege membership is available to join online: https://centaraprivilege.com/JoinNow.

About Centara Hotels and Resorts

Centara Hotels & Resorts is Thailand’s leading hotel operator. Its 68 properties span all major Thai destinations plus the Maldives, Sri Lanka, Vietnam, Laos, China, Oman, Qatar and the UAE. Centara’s portfolio comprises six brands -Centara Grand Hotels & Resorts, Centara Hotels & Resorts, Centara Boutique Collection, Centra by Centara, Centara Residences & Suites and COSI Hotels – ranging from 5-star city hotels and luxurious island retreats to family resorts and affordable lifestyle concepts supported by innovative technology.It also operates state-of-the-art convention centres and has its own award-winning spa brand, Cenvaree. Throughout the collection, Centara delivers and celebrates the hospitality and values Thailand is famous for including gracious service, exceptional food, pampering spas and the importance of families. Centara’s distinctive culture and diversity of formats allow it to serve and satisfy travellers of nearly every age and lifestyle.

Over the next five years Centara aims to double its size with additional properties in Thailand and new international markets, while spreading its footprint into new continents and market niches. As Centara continues to expand, a growing base of loyal customers will find the company’s unique style of hospitality in more locations. Centara’s global loyalty programme, Centara The1 Card, reinforces their loyalty with rewards, privileges and special member pricing.
Find out more about Centara at https://www.CentaraHotelsResorts.com.

About Hospitality Marketing Concepts

Headquartered in Newport Beach, Southern California, HMC is the world’s leading full-service loyalty solution provider for more than 1,250 four- and five-star hotels and luxury brands. The company’s offerings include paid membership loyalty programs, white-labeled points-based loyalty programs, booker’s programs, meetings platforms and corporate incentive programs. HMC leads the industry in new proprietary operational technologies, state-of-the-art Customer Relationship Management (CRM) systems, and highly detail-oriented personalized service.

HMC provides a turnkey solution to hotel clients, from the initial concept and design, to IT and mobile app deployment, program management and ongoing marketing and customer service. HMC also operates two proprietary global hotel loyalty networks: CLUBHOTEL and VOILÀ Hotel Rewards, further improving our client’s business opportunities through the world.

CLUBHOTEL (http://clubhotel.com) boasts a large variety of brands and independent properties around the world. Established in 1996, the program is currently offered at over 720 luxury hotels in 52 countries and in more than 447 cities. The CLUBHOTEL model generates tens of thousands of incremental room nights for participating hotels each year and is highly valued by partner hotels as it requires no financial expenditure.

VOILÀ Hotel Rewards (http://voilahotels.com) is the world’s number one loyalty program that unites a network of over 25 select global hotel brands. VOILÀ’s points-based frequency guest program provides recognition benefits and Award Night room redemption opportunities at participating network hotels. VOILÀ offers hotel- or group-branded loyalty solutions for our partner hotels, with VOILÀ acting as the supporting brand. VOILÀ’s global presence also allows members to earn and redeem points across a wide variety of redemption partners – including airlines, retail merchants and charities.

A selection of HMC’s clients includes Hilton Hotels & Resorts, InterContinental Hotels, Kempinski Hotels, Radisson, Mövenpick Hotels & Resorts, Fairmont Hotels and Resorts, Starwood Hotels and Resorts Worldwide, Shangri-La Hotels and Resorts, Centara Hotels and Resorts, StayWell Hospitality Group, Cobblestone Hotels, Othon Hotels, and Swiss International Hotels and Resorts. HMC is a global company with offices in more than 50 countries including Spain, Poland, Portugal, Australia, Singapore, Hong Kong, China, UAE, Egypt, Brazil, Canada, United Kingdom and the United States. More information about HMC may be found at http://HMCloyalty.com.

VOILÀ Hotel Rewards (http://voilahotels.com), the world’s number one loyalty program for independent hotels, today announced the addition of San Francisco’s Park Pointe Hotel (www.parkpointehotel.com and http://www.parkperksrewards.com) to its expansive global network.

“With two existing hotels in California, the Park Pointe Hotel makes the perfect complement to our ever-growing list of hotels in the United States,” said Peter Gorla, managing director of VOILÀ Hotel Rewards. “Guests of the hotel can look forward to earning rewards through the Park Perks Rewards, program powered by VOILÀ, which they can redeem at any participating hotel in our network.”

Located in South San Francisco, the Park Pointe Hotel is within seven minutes of the SFO airport and a short drive to the heart of downtown. Guests of the hotel enjoy the convenience of complimentary shuttle service to and from the airport (see schedule on the hotel’s website). Those who prefer to rent cars during their stay will find they offer the best parking package rates in the area.

“The Park Pointe Hotel is one of the most conveniently located hotels in San Francisco, and truly provides guests with a wonderful launch point for all of their Northern California adventures,” said, Andre of Park Pointe Hotel. “Our goal is to make sure every guest has the opportunity to unwind and enjoy the best this city has to offer.”

The property’s décor features a modern look in a comfortable and relaxing atmosphere. Guestrooms are all non-smoking and include cozy lounge areas with color televisions and desk workspace. On-site amenities include bbq pits, event space for up to 250 people, as well as access to complimentary WiFi in the rooms and lobby.

“We are extremely pleased to join VOILÀ Hotel Rewards,” continued Andre. “VOILÀ is known for providing flexible reward programs completely customized to the needs of the hotels they work with, and we look forward to rewarding our guests every time they stay with the new Park Perks Reward program.”

As one of the world’s premier reward programs for independent hotels, VOILÀ Hotel Rewards is known for providing guests with the ability to earn and redeem points at unique hotels with distinct personalities located in vibrant destinations around the world.

For more information on VOILÀ Hotel Rewards and to join Park Perks Rewards, visit http://www.parkperksrewards.com/.

About Park Pointe Hotel

Hello Park Pointe Hotel!
A convenient place for a quick stay-over in San Francisco. As we begin our journey to Park Pointe Hotel, we will promise you all the same convenience, plus a whole new level of comfort and service. We are incredibly excited for the changes to come, and with our new name will come a revitalization of everything from our building, to our value-driven culture, to the enrichment of every guest’s experience with us.

So welcome to Park Pointe Hotel, and welcome to your peaceful place.
From arrival to departure, we are your space to relax, unwind, and recharge.

About VOILÀ Hotel Rewards

VOILÀ is the world’s number one loyalty program that unites hundreds of select independent hotels comprising several dozen independent global hotel brands. The program first launched in 2008 and has developed a reputation among travelers who like to stay in original, up-market independent properties for its compelling promotions, ease of use and simple, quick redemption process.

VOILÀ’s co-branded, fully customized guest loyalty programs support travelers who frequent hotels and groups including .

VOILÀ’s points-based frequency guest program provides recognition benefits and room redemption opportunities at participating network hotels. But unlike big chain programs, VOILÀ enables independent hotel groups to maintain their branding and unique qualities. To achieve this, VOILÀ provides hotel- or group-branded solutions for our partner hotels, with VOILÀ acting as the supporting network (similar to Star Alliance or OneWorld for frequent flyer programs). VOILÀ’s global presence allows members to earn and redeem points across a wide variety of hotels and redemption partners in the VOILÀ global network.

In addition to Award Night rewards, VOILÀ’s members benefit by redeeming their points with a large number of global redemption partners, including .

From the consumer’s perspective, this means members can enjoy the rich experiences and extraordinary qualities independent hotels offer while earning points and receiving benefits typically tied to big chain loyalty programs.

For more information, please visit:

• https://www.voilahotels.com/program-details/global-footprint/ (participating hotels)
• http://voilahotels.com/partner/ (hotel and redemption partners)
• http://vhr.com/ (VOILÀ-branded member website)
• http://facebook.com/VOILArewards
• http://twitter.com/voila_rewards
• http://www.vhr.com/credit-card/ (VOILÀ Hotel Rewards Visa Signature^® Card)

VOILÀ Hotel Rewards Media Contact
Peter Gorla
Managing Director
Direct: +1 (949) 260-9538
Email: peter@vhr.com
LinkedIn: http://linkedin.com/in/gorla
Twitter: http://twitter.com/petergorla

Cobblestone trades old punch-card based rewards for an innovative new digital rewards system

PHOENIX, Ariz. — June 6, 2017 – SkyTouch Technology, a premier hotel property management system (PMS) provider, along with VOILÀ Hotel Rewards, the number one hotel rewards program for independent hotels, and Cobblestone Hotels have announced a collaboration to refresh and relaunch the “Cobblestone Rewards” loyalty program.

The new points-based loyalty program, powered by the VOILÀ Hotel Rewards platform and network, replaces Cobblestone Hotels’ previous ‘punch-card’ based guest rewards strategy, and allows hotel guests to earn points and redeem them for room nights, gift cards, charity donation, and miles through many major airlines.

The SkyTouch cloud-based PMS, used at the vast majority of Cobblestone properties, is seamlessly integrated with VOILÀ’s IT platform, thereby providing Cobblestone’s hotel staff with a fully-integrated guest loyalty solution.

“In recent years, hoteliers have been placing greater emphasis on providing access to a simple, attractive loyalty program to enhance their brands,” said Josie Kilgore, Cobblestone Hotels’ VP of brand services and procurement.” Kilgore continued, “Any advancement in technology or strategy has a cost attached to it, so we wanted to wait until we identified a great, scalable solution with a positive ROI. The fact that the VOILÀ platform could be integrated directly with SkyTouch’s PMS provided a clear path to a very elegant and easy to implement loyalty solution for our Cobblestone properties and loyal guests.”

The new Cobblestone Hotels Rewards program also provides three tiers of membership for guests:

• Silver: Guests qualify instantly with zero room nights, and benefits include priority check-in and the ability to accrue 10 points per dollar spent for every night of their stay.
• Gold: Members qualify after 10 nights per year and enjoy a 25-percent bonus on points, early and late check-ins, free room upgrades and complimentary access to the hotel fitness and wellness centers.
• Platinum: Members qualify after 20 nights per year, and enjoy a 50-percent bonus on points as well as no blackout dates and complimentary access to hotel amenities.

“VOILÀ Hotel Rewards provides the world’s best boutique hotels and independent groups with a completely customizable and fully-branded reward program that allows them to increase value and build better customer relationships,” said Peter Gorla, managing director of VOILÀ Hotel Rewards. “Working with Cobblestone Hotels, we paid close attention to their unique goals and created the program that aligned with their brand goals and business objectives. Cobblestone Hotels Rewards was designed to appeal to their best guests and provide Cobblestone Hotels’ management team with a long-term loyalty program member engagement strategy.”

“The SkyTouch team is very pleased to be part of the Cobblestone solution. With the SkyTouch Hotel OS® at the core of hotel operations, this integration with Voila to electronically reward guests helps create a competitive advantage for Cobblestone,” said Todd Davis, CEO of SkyTouch Technology. “Our innovative approach sets SkyTouch apart, allowing each property full control over the guest recognition, stay and rewards.”

“Rewards are appealing, particularly to corporate travelers. They can use the points they earn for hotel stays toward flights or gift cards for friends or family,” Kilgore said. “Before launching the new Cobblestone Rewards program, we only offered a cash option or reward credit. This new reward program, powered by VOILÀ Hotel Rewards and SkyTouch PMS, is exactly what a lot of guests have been asking for, and it helps drive direct bookings. If we can sway only one booking away from a competitor, it makes a difference.”

For more information about VOILÀ Hotel Rewards and to join Cobblestone Rewards for free, please visit http://points.cobblestonerewards.com/.

About SkyTouch Technology

Installed in more than 6,000 properties, SkyTouch Technology is the provider of the most widely used cloud-based property management system, designed to help hotel companies meet their most important strategic objectives: to enhance the guest experience, advance performance, and achieve growth while evolving with changing market needs. Accessible from anywhere, the SkyTouch PMS provides visibility and control of operations through real-time, impactful business analytics that help improve hotel guest experience, operational decision-making, and financial results for today’s hotelier.

For more information about SkyTouch Technology, visit http://www.skytouchtechnology.com.

SkyTouch, SkyTouch Technology, and SkyTouch PMS are proprietary trademarks and service marks of SkyTouch Solutions, LLC.

Skytouch Media Contact

Joshua Molina, Marketing Communications Manager
SkyTouch Technology
Direct: +1 (602) 201-8148
jmolina@skytouchtechnology.com

About VOILÀ Hotel Rewards

VOILÀ is the world’s number one loyalty program that unites hundreds of select independent hotels comprising several dozen independent global hotel brands. The program first launched in 2008 and has developed a reputation among travelers who like to stay in original, up-market independent properties for its compelling promotions, ease of use and simple, quick redemption process.

VOILÀ’s co-branded, fully customized guest loyalty programs support travelers who frequent hotels and groups including .

VOILÀ’s points-based frequency guest program provides recognition benefits and room redemption opportunities at participating network hotels. But unlike big chain programs, VOILÀ enables independent hotel groups to maintain their branding and unique qualities. To achieve this, VOILÀ provides hotel- or group-branded solutions for our partner hotels, with VOILÀ acting as the supporting network (similar to Star Alliance or OneWorld for frequent flyer programs). VOILÀ’s global presence allows members to earn and redeem points across a wide variety of hotels and redemption partners in the VOILÀ global network.

In addition to Award Night rewards, VOILÀ’s members benefit by redeeming their points with a large number of global redemption partners, including .

From the consumer’s perspective, this means members can enjoy the rich experiences and extraordinary qualities independent hotels offer while earning points and receiving benefits typically tied to big chain loyalty programs.

For more information, please visit:

• https://www.voilahotels.com/program-details/global-footprint/ (participating hotels)
• http://voilahotels.com/partner/ (hotel and redemption partners)
• http://vhr.com/ (VOILÀ-branded member website)
• http://facebook.com/VOILArewards
• http://twitter.com/voila_rewards
• http://www.vhr.com/credit-card/ (VOILÀ Hotel Rewards Visa Signature^® Card)

VOILÀ Hotel Rewards Media Contact
Peter Gorla
Managing Director
Direct: +1 (949) 260-9538
Email: peter@vhr.com
LinkedIn: http://linkedin.com/in/gorla
Twitter: http://twitter.com/petergorla

VOILÀ Hotel Rewards today launched Victor Hotels Rewards (http://www.victorhotelsrewardprogram.com/), a co-branded loyalty program offering guests of Victor Hotels the ability to earn points and exclusive perks for their stays.

With Victor Hotels Rewards, members can earn points that can be redeemed for complimentary Award Nights at all five Victor Hotels: The Villa Casa Casuarina, Hotel Victor South Beach, Hotel Breakwater South Beach, Hotel Ocean and Casa Victoria Orchid Hotel, as well as nearly five hundred other participating VOILÀ network hotels worldwide. Points earned can be redeemed for a number of valuable rewards including airline miles, premier shopping via Amazon.com, iTunes, Facebook, Visa® Gift Card (redeemable globally), charitable contributions, and more.

Victor Hotels Rewards members who reach elite tiers of membership also enjoy special perks including priority check-in, a special welcome amenity, and priority wait list reservations at every Victor Hotels location.

“After reviewing several hotel reward programs for our valued guests, we decided to partner with VOILÀ to build a program that gives members the opportunity to earn rewards how, where, and when they want,” said Chauncey Copeland, General Manager of Victor Hotels. “Victor Hotels Rewards is designed to take our customer service to the next level and deliver our guests with a broad range of premium rewards and benefits.”

“VOILÀ Hotel Rewards provides the world’s best boutique hotels and independent groups with a completely customizable and fully-branded reward program that allows them to increase value and build better customer relationships,” said Peter Gorla, managing director of VOILÀ Hotel Rewards. “Working with Victor Hotels, we paid close attention to their unique goals and created the program that aligned with their brand goals and business objectives. Victor Hotels Rewards was designed to appeal to their best guests and provide Victor Hotels’ management team with a long-term loyalty program member engagement strategy.”

Victor Hotels owns and manages this collection of well-established historic hotels in the heart of South Beach, Miami, Florida. Often called the “American Riviera,” South Beach is known as a mecca for colorful historic Art Deco architecture, world-class shopping, vibrant nightlife and long stretches of white sand beaches. Visitors can be as active or relaxed as they choose, whether it’s biking by a clear blue sea, dancing the night away, or simply spending an entire day at the spa.

The Victor Hotels collection includes the Casa Victoria Orchid Hotel, a charming and romantic hotel on legendary Española Way; Hotel Breakwater South Beach an icon of the Miami Beach Art Deco District, Hotel Ocean, located on Ocean Drive and steps away from the Pristine Atlantic Ocean; the elegant Hotel Victor South Beach that epitomizes the essence of South Beach; and the opulent The Villa Casa Casuarina, the former Versace Mansion, which offers unparalleled style and a one of a kind experience to its visitors.

Members of Victor Hotels Rewards can also enroll in the recently launched VOILÀ Hotel Rewards Visa Signature® Card. Issued by Commerce Bank, the new card provides VOILÀ members in the U.S. with a number of ways to earn exceptional rewards and exclusive benefits for their everyday purchases. Learn more and apply at http://www.vhr.com/credit-card/.

For more information about VOILÀ Hotel Rewards and to join Victor Hotels Rewards for free, please visit http://www.victorhotelsrewardprogram.com/.

About Victor Hotels

Victor Hotels Management is a full service hospitality management private and independent hotel company that specialize in operating Boutique Hotels, based in South Beach Miami. Our team is able to adopt a very flexible and pragmatic approach to all challenges and tasks, and thereafter to tailor-make solutions to meet each client’s needs. Unlike large corporations in the management industry we have no rigid set structures that we must follow, enabling us to think outside the box and get things just right for our guest. Today we own and Manage Historic Boutique hotels in South Beach that are at the heart of Ocean Drive SOBE, as the well establish historic Hotel Victor South Beach, The Villa Casa Casuarina, Hotel Breakwater South Beach, Hotel Ocean and Casa Victoria Orchid Hotel.

About VOILÀ Hotel Rewards

VOILÀ is the world’s number one loyalty program that unites hundreds of select independent hotels comprising several dozen independent global hotel brands. The program first launched in 2008 and has developed a reputation among travelers who like to stay in original, up-market independent properties for its compelling promotions, ease of use and simple, quick redemption process.

VOILÀ’s co-branded, fully customized guest loyalty programs support travelers who frequent hotels and groups including .

VOILÀ’s points-based frequency guest program provides recognition benefits and room redemption opportunities at participating network hotels. But unlike big chain programs, VOILÀ enables independent hotel groups to maintain their branding and unique qualities. To achieve this, VOILÀ provides hotel- or group-branded solutions for our partner hotels, with VOILÀ acting as the supporting network (similar to Star Alliance or OneWorld for frequent flyer programs). VOILÀ’s global presence allows members to earn and redeem points across a wide variety of hotels and redemption partners in the VOILÀ global network.

In addition to Award Night rewards, VOILÀ’s members benefit by redeeming their points with a large number of global redemption partners, including .

From the consumer’s perspective, this means members can enjoy the rich experiences and extraordinary qualities independent hotels offer while earning points and receiving benefits typically tied to big chain loyalty programs.

For more information, please visit:

• https://www.voilahotels.com/program-details/global-footprint/ (participating hotels)
• http://voilahotels.com/partner/ (hotel and redemption partners)
• http://vhr.com/ (VOILÀ-branded member website)
• http://facebook.com/VOILArewards
• http://twitter.com/voila_rewards
• http://www.vhr.com/credit-card/ (VOILÀ Hotel Rewards Visa Signature^® Card)

VOILÀ Hotel Rewards
Peter Gorla
Managing Director
Direct: +1 (949) 260-9538
Email: peter@vhr.com
LinkedIn: http://linkedin.com/in/gorla
Twitter: http://twitter.com/petergorla

Iconic Australian getaway Couran Cove Island Resort has partnered with global loyalty rewards network VOILÀ Hotel Rewards (http://voilahotels.com/) to launch the Couran Cove Rewards Program and entice even more local and international visitors to experience its truly unique natural charm.

Teeming with wonderful wildlife and set in natural bushland, the 354-room island resort is just a short ferry ride to South Stradbroke Island from Australia’s own domestic tourism playground on Queensland’s glittering Gold Coast.

This new strategic and timely partnership formed to launch the Couran Cove Rewards Program (http://courancoverewards.com) comes ahead of the Gold Coast hosting hundreds of thousands of visitors at the 2018 Commonwealth Games in April and a surge in international tourism to the city for its growing calendar of sporting and cultural events, surf breaks and world-class theme parks.

“Couran Cove Island Resort has a very special place in the hearts of so many people,” said the resort’s GM of Travel & Business Development, Eve Benson. “And we are very excited about welcoming VOILÀ members as they come to create their own memories to last a lifetime. The new Couran Cove Rewards Program is also an opportunity for our frequent visitors to earn VOILÀ points.”

With the Couran Cove Rewards Program, members will earn 10 VOILÀ points for every dollar they spend during qualifying stays at Couran Cove Island Resort and other participating VOILÀ network hotels worldwide. Points can be redeemed for complimentary hotel Award Nights, airline miles, online merchandise or even charitable donations. Additionally, members receive exclusive travel perks that may include priority check-ins, room-class upgrades, or personalized welcome amenities.

“We are thrilled to develop a co-branded reward program for Couran Cove Island Resort,” said Peter Gorla, managing director of VOILÀ Hotel Rewards. “Couran Cove Rewards has been tailored to make guests and VOILÀ members from all over the world feel welcome so they can earn and redeem awards whenever they visit and experience the extraordinary sights of Couran Cove Island Resort’s gracious hospitality.”

“You can do as much or as little as you like – escape from the hustle and bustle and explore South Stradbroke Island’s pristine 22km beach and bushland, get up close and personal with our very friendly wallabies and dolphins, or simply relax, and be inspired by the serenity of nature from the balcony of your waterfront apartment or villa.”

Couran Cove Island Resort – also ideal for functions and conferences – features award-winning dining destinations where you can enjoy cosmopolitan cuisine by the two resort swimming pools or on the boardwalk and deck overlooking luxury motor yachts berthed in its protected marina.

“We also have a fantastic sports playground with everything from tennis to basketball and even a running track, bicycling, a vast array of free activities including kayaking and stand-up paddle-boarding in our lagoon, as well as unique island adventures including bushwalks, scenic flights, 4WD tours and even dune buggy tours,” said Ms. Benson.

“And if you are inspired by technology, you’ll just love being able to experience a whole new world of fun at Virtual World where we have the world’s best golf simulators, state-of-the-art sports-simulators offering everything from baseball and basketball to hockey and football, awe-inspiring Virtual Reality experiences and even Australia’s fastest baseball pitching machine.
“Play for a day or stay for a whole week – every second of every day at Couran Cove Island Resort is time well spent.”

For more information about VOILÀ Hotel Rewards and to join Couran Cove Rewards for free, please visit http://courancoverewards.com.

About VOILÀ Hotel Rewards

VOILÀ is the world’s number one loyalty program that unites hundreds of select independent hotels comprising over 20 select global hotel brands. The program first launched in 2008 and has developed a reputation among travelers who like to stay in original, up-market independent properties for its compelling promotions, ease of use and simple, quick redemption process.

VOILÀ’s co-branded, fully customized guest loyalty programs support travelers who frequent hotels and groups including .

VOILÀ’s points-based frequency guest program provides recognition benefits and room redemption opportunities at participating network hotels. But unlike big chain programs, VOILÀ enables independent hotel groups to maintain their branding and unique qualities. To achieve this, VOILÀ provides hotel- or group-branded solutions for our partner hotels, with VOILÀ acting as the supporting network (similar to Star Alliance or OneWorld for frequent flyer programs). VOILÀ’s global presence allows members to earn and redeem points across a wide variety of hotels and redemption partners in the VOILÀ global network.

In addition to Award Night rewards, VOILÀ’s members benefit by redeeming their points with a large number of global redemption partners, including .

From the consumer’s perspective, this means members can enjoy the rich experiences and extraordinary qualities independent hotels offer while earning points and receiving benefits typically tied to big chain loyalty programs.

For more information, please visit:

• https://www.voilahotels.com/program-details/global-footprint/ (participating hotels)
• http://voilahotels.com/partner/ (hotel and redemption partners)
• http://vhr.com/ (VOILÀ-branded member website)
• http://facebook.com/VOILArewards
• http://twitter.com/voila_rewards

VOILÀ Hotel Rewards
Mr. Peter Gorla
Managing Director
Direct: +1 (949) 260-9538
Email: peter@vhr.com
LinkedIn: http://linkedin.com/in/gorla
Twitter: http://twitter.com/petergorla

By: Jim Tierney of Loyalty360

Keeping a brand top of mind for customers is a massive and ongoing challenge. Various elements, from a brand perspective, must be melded together to achieve that status.

For VOILÀ Hotel Rewards, which is the world’s No. 1 independent hotel loyalty program that encompasses hundreds of select independent hotels and more than 30 global hotel brands, achieving that top of mind status became clearer after the recent launch of the VOILÀ Hotel Rewards Visa Signature Card.

VOILÀ Hotel Rewards Visa Signature Cardholders can easily turn travel and non-travel spending into complimentary Award Nights at hundreds of participating hotels in the VOILÀ network. Beyond free Award Night stays, members can also exchange the bonus points they earn for airline miles, gift cards, charitable donations, online entertainment, and more.

Loyalty360 caught up with Peter Gorla, vice president & chief marketing officer, managing director, VOILÀ Hotel Rewards, and discussed this theme.

“These cards really help to keep the program brand top of mind−ultimately, this helps with brand loyalty on top of the stored value in the form of points that the member has earned,” Gorla explained.

VOILÀ members in the U.S. can apply online at vhr.com/credit-card . The VOILÀ Hotel Rewards Visa Signature Card has no annual fee and offers card members various privileges including:

• 20,000 bonus points after $1,000 in purchases within 90 days of account opening, redeemable towards a complimentary Award Night
• 5 VOILÀ points per $1 at participating VOILÀ Hotels
• 1 VOILÀ point per $1 everywhere else VISA is accepted, plus the opportunity to earn bonus points for different purchase categories throughout the year
• An additional 50 percent bonus on purchases at VOILÀ Participating Hotels when spending over $10,000 each year
• Free FICO® Score on monthly credit card statement
• Access to toggle® –  a free and flexible way to manage your credit card spend while earning more rewards

Gorla said the benefits of the new card are numerous including more member engagement.

“While some of our members travel a lot, most travel only a handful of times per year,” he explained. “The card enables members to earn VOILÀ points on everyday purchases. Members also receive bonus points for charges at VOILÀ network hotels and when they hit a specific annual spend threshold.”

Gorla also expects the new card will offer more value from the VOILÀ network for its partner hotels.

“Stays from hotel guests using the card adds no additional costs for participating hotels, as all points and bonus points earned at the hotel are funded by VOILÀ,” he said. “Also, due to the bonus points cardholding members will receive, hotels will benefit from the increased incentive for members to visit participating VOILÀ hotels more often, to stay longer, and to spend more during each stay.”

Reprinted with permission. Original article location: https://www.loyalty360.org/content-gallery/daily-news/new-visa-signature-card-can-instill-more-customer, first published on October 24, 2016.

Ensuring members are rewarded wherever their travels take them across the globe, VOILÀ Hotel Rewards (http://voilahotels.com), the world’s number one independent hotel loyalty program, today launched the VOILÀ Hotel Rewards Visa Signature^® Card. Issued by Commerce Bank, the new card provides VOILÀ members in the U.S. with a number of ways to earn exceptional rewards and exclusive benefits for their everyday purchases.

“At Commerce, we continuously look for new opportunities to expand our brand and product offerings. As an up and coming brand in the hospitality space, Commerce sees a great growth opportunity in partnering with VOILÀ to offer a desirable rewards card to their members,” said Chad Doza, Senior Vice President of Consumer Credit Card.

VOILÀ Hotel Rewards Visa Signature Card holders can easily turn travel and non-travel spending into complimentary Award Nights at hundreds of participating hotels in the VOILÀ network. Beyond free Award Night stays, members can also exchange the bonus points they earn for airline miles, gift cards, charitable donations, online entertainment and more.

“We designed the VOILÀ Hotel Rewards Visa Signature Card with our members in mind. This new card will offer multiple benefits and all the service and security of a Visa Signature card,” said Peter Gorla, managing director of VOILÀ Hotel Rewards. “We know travel is all about experiences and those aren’t limited to the hotel stay. That’s why the card lets members enjoy worldwide rewards on a variety of travel purchases from airfare, taxis, trains, and dining out, in addition to earning points on everyday expenses like grocery or fuel purchases so they can reach their next memorable vacation even quicker.”

Starting today, VOILÀ members in the U.S. can apply online at http://www.vhr.com/credit-card/. The VOILÀ Hotel Rewards Visa Signature Card has no annual fee and offers card members a number of privileges including:

• 20,000 bonus points after $1,000 in purchases within 90 days of account opening, redeemable towards a complimentary Award Night
• 5 VOILÀ points per $1 at participating VOILÀ Hotels
• 1 VOILÀ point per $1 everywhere else VISA is accepted, plus the opportunity to earn bonus points for different purchase categories throughout the year
• An additional 50% bonus on your purchases at VOILÀ Participating Hotels when you spend over $10,000 each year
• Free FICO® Score on monthly credit card statement
• Access to toggle^® – a free and flexible way to manage your credit card spend while earning more rewards

Points earned on the VOILÀ Hotel Rewards Visa Signature card are in addition to the 10 VOILÀ points per US Dollar earned by members for stays at participating hotels in the VOILÀ network. The card also provides exclusive benefits at a collection of over 900 of the world properties in the Visa Signature Luxury Hotel Collection, lost luggage reimbursement, and access to the Visa Signature concierge for travel planning assistance.

“Whether you’re seeking adventures around the world or simply shopping in your neighborhood, we want every purchase our members make to be more rewarding,” continued Gorla. “No matter what you’re doing or where you’re going, the new VOILÀ Hotel Rewards Visa Signature Card rewards you for your purchases so you can, in turn, reward yourself with everything from hotel nights to flights or online entertainment.”

The VOILÀ Hotel Rewards Visa Signature Card also provides a substantial upside for hotels that participate in the global VOILÀ Hotel Rewards network. Stays from hotel guests using the card adds no additional costs for participating hotels, as all points and bonus points earned at the hotel are funded by VOILÀ. Also, due to the bonus points cardholding members will receive, hotels will benefit from the increased incentive for members to visit participating VOILÀ hotels more often, to stay longer and to spend more during each stay.

For more information on the VOILÀ Hotel Rewards Visa Signature Card, and to apply online, please visit http://www.vhr.com/credit-card/.

To become a VOILÀ Hotel Rewards member, please visit http://www.vhr.com/.

About Commerce Bancshares, Inc.

Commerce Bancshares, Inc. (NASDAQ: CBSH), is a regional bank holding company with $24.7 billion in assets, as of June 30, 2016. For more than 150 years, Commerce Bank, a subsidiary of Commerce Bancshares, Inc., has been meeting the financial services needs of individuals and businesses. Commerce provides a full range of financial products to consumer and commercial customers, including personal banking, lending, mortgage banking, wealth management, brokerage and capital markets services. Commerce operates in more than 340 locations in the central United States and has a nationwide presence in the commercial payments industry. Commerce Bancshares also has operating subsidiaries involved in leasing, credit-related insurance and private equity activities.

For additional information, please visit www.commercebank.com.

About VOILÀ Hotel Rewards

VOILÀ is the world’s number one loyalty program that unites hundreds of select independent hotels comprising over 20 select global hotel brands. The program first launched in 2008 and has developed a reputation among travelers who like to stay in original, up-market independent properties for its compelling promotions, ease of use and simple, quick redemption process.

VOILÀ’s co-branded, fully customized guest loyalty programs support travelers who frequent hotels and groups including .

VOILÀ’s points-based frequency guest program provides recognition benefits and room redemption opportunities at participating network hotels. But unlike big chain programs, VOILÀ enables independent hotel groups to maintain their branding and unique qualities. To achieve this, VOILÀ provides hotel- or group-branded solutions for our partner hotels, with VOILÀ acting as the supporting network (similar to Star Alliance or OneWorld for frequent flyer programs). VOILÀ’s global presence allows members to earn and redeem points across a wide variety of hotels and redemption partners in the VOILÀ global network.

In addition to Award Night rewards, VOILÀ’s members benefit by redeeming their points with a large number of global redemption partners, including .

From the consumer’s perspective, this means members can enjoy the rich experiences and extraordinary qualities independent hotels offer while earning points and receiving benefits typically tied to big chain loyalty programs.

For more information, please visit:

• https://www.voilahotels.com/program-details/global-footprint/ (participating hotels)
• http://voilahotels.com/partner/ (hotel and redemption partners)
• http://vhr.com/ (VOILÀ-branded member website)
• http://facebook.com/VOILArewards
• http://twitter.com/voila_rewards

VOILÀ Hotel Rewards
Mr. Peter Gorla
Managing Director
Direct: +1 (949) 260-9538
Email: peter@vhr.com
LinkedIn: http://linkedin.com/in/gorla
Twitter: http://twitter.com/petergorla