By: Jim Tierney of Loyalty360
Keeping a brand top of mind for customers is a massive and ongoing challenge. Various elements, from a brand perspective, must be melded together to achieve that status.
For VOILÀ Hotel Rewards, which is the world’s No. 1 independent hotel loyalty program that encompasses hundreds of select independent hotels and more than 30 global hotel brands, achieving that top of mind status became clearer after the recent launch of the VOILÀ Hotel Rewards Visa Signature Card.
VOILÀ Hotel Rewards Visa Signature Cardholders can easily turn travel and non-travel spending into complimentary Award Nights at hundreds of participating hotels in the VOILÀ network. Beyond free Award Night stays, members can also exchange the bonus points they earn for airline miles, gift cards, charitable donations, online entertainment, and more.
Loyalty360 caught up with Peter Gorla, vice president & chief marketing officer, managing director, VOILÀ Hotel Rewards, and discussed this theme.
“These cards really help to keep the program brand top of mind−ultimately, this helps with brand loyalty on top of the stored value in the form of points that the member has earned,” Gorla explained.
VOILÀ members in the U.S. can apply online at vhr.com/credit-card . The VOILÀ Hotel Rewards Visa Signature Card has no annual fee and offers card members various privileges including:
- 20,000 bonus points after $1,000 in purchases within 90 days of account opening, redeemable towards a complimentary Award Night
- 5 VOILÀ points per $1 at participating VOILÀ Hotels
- 1 VOILÀ point per $1 everywhere else VISA is accepted, plus the opportunity to earn bonus points for different purchase categories throughout the year
- An additional 50 percent bonus on purchases at VOILÀ Participating Hotels when spending over $10,000 each year
- Free FICO® Score on monthly credit card statement
- Access to toggle® – a free and flexible way to manage your credit card spend while earning more rewards
Gorla said the benefits of the new card are numerous including more member engagement.
“While some of our members travel a lot, most travel only a handful of times per year,” he explained. “The card enables members to earn VOILÀ points on everyday purchases. Members also receive bonus points for charges at VOILÀ network hotels and when they hit a specific annual spend threshold.”
Gorla also expects the new card will offer more value from the VOILÀ network for its partner hotels.
“Stays from hotel guests using the card adds no additional costs for participating hotels, as all points and bonus points earned at the hotel are funded by VOILÀ,” he said. “Also, due to the bonus points cardholding members will receive, hotels will benefit from the increased incentive for members to visit participating VOILÀ hotels more often, to stay longer, and to spend more during each stay.”
Reprinted with permission. Original article location: https://www.loyalty360.org/content-gallery/daily-news/new-visa-signature-card-can-instill-more-customer, first published on October 24, 2016.