VOILÀ Hotel Rewards Welcomes Swiss International Hotels and Resorts to its Growing Worldwide Network

VOILÀ Hotel Rewards (http://voilahotels.com), the world’s number one loyalty program for independent hotels, today announced its further worldwide expansion with the launch of the Swiss Select loyalty program with Swiss International Hotels.

The launch of Swiss Select highlights the substantial growth VOILÀ Hotel Rewards has experienced throughout 2015, with more than 30 hotel groups and co-branded reward programs in its worldwide network.

Swiss International Hotels and Resorts, registered in Baar, Switzerland and headquartered in Ras al Khaimah, UAE, is known for offering guests “Swiss Quality” a term that encompasses the brand’s enduring passion for hospitality, quality and luxury for more than 30 years. Swiss International Hotels and Resorts (http://www.swissinternationalhotels.com) currently is operating over 20 hotels in Europe, Middle East, Africa and Asia.

“From the highest levels of customer service to its robust marketing strategies, VOILÀ is highly respected and the first choice to create our hotel’s first international loyalty program. We are thrilled to be working with VOILÀ to launch SWISS-SELECT, a co-branded program that will allow us to better serve the diverse travel needs of our guests.”

VOILÀ members staying at Swiss International Hotels and Resorts or other participating network hotels can earn points for their stays and redeem the points they’ve earned for a variety of reward options including complimentary hotel stays, air travel and gift cards for major retailers. Instead of limiting point earnings to one brand, VOILÀ members find rewards wherever their business or leisure travels lead them.

“When we were looking to expand our network, we felt Swiss International Hotels and Resorts held great potential to provide more opportunities to enjoy rewards in some of the world’s most desirable locations,” said Peter Gorla, managing director of VOILÀ Hotel Rewards. “We’ve experienced tremendous growth in the past few years and as our expansion continues globally, our aim is to consistently align ourselves with the finest independent hotel brands. We’re thrilled to welcome Swiss International Hotels and Resorts to our network.”

To learn more about VOILÀ Hotel Rewards and to join Swiss Select, please visit http://swiss-select-rewards.com/.

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About Swiss International Hotels and Resorts

Founded in 1982, Swiss International Hotels is established in Switzerland. Swiss International Hotels & Resorts has over 20 hotels under contract in major cities and resorts in Switzerland, Germany, the Netherlands, Greater China, the Middle East and Africa. The company is registered in Baar, Switzerland and is operating from the UAE (Ras Al Khaimah). Swiss International is operating and licensing its hotels under the luxury brand “Royal Swiss” the upscale Swiss International and midscale brand Swiss Spirit Inns, Hotels & Resorts. Please also see: http://www.swissinternationalhotels.com.

About VOILÀ Hotel Rewards

VOILÀ is the world’s number one loyalty program that unites a network of more than 250 select independent hotels comprising over 20 select global hotel brands. The program first launched in 2008 and has developed a reputation among travelers who like to stay in original, up-market independent properties for its compelling promotions, ease of use and simple, quick redemption process.

VOILÀ’s co-branded, fully customized guest loyalty programs support travelers who frequent Al Areen Palace & Spa, Atlantica Hotel Halifax, Casa Lucila, Chesapeake Beach Resort And Spa, Copley Square Hotel, Grand Beach Hotels & Resorts, HB Hotels, Hotéis Deville, Husa Hotels, Impiana Hotels & Resorts, Inn At Fox Hollow, K + K Hotels, KC Hotels and Resorts, KeyLime Cove Resort, L.E. Hotels, Luxe Hotels, Lexington Hotels, LivINN Hotels, Matsubara Hoteis, Mamaison Hotels & Residences, Oro Verde, Othon Hotels, Riande Hotels, Ritz Lagoa da Anta, St Giles Hotels – New York, The St. Regis Hotel, Sutera Harbour Resort, Tcm Athens, Trust Hospitality – The Red Frog Beach Resort and The Indura Golf & Beach Resort, The Media Hotel and Towers, TIME Hotels, and Hotel Woodbridge At Metropark.

VOILÀ’s points-based frequency guest program provides recognition benefits and room redemption opportunities at participating network hotels. But unlike big chain programs, VOILÀ enables independent hotel groups to maintain their branding and unique qualities. To achieve this, VOILÀ provides hotel- or group-branded solutions for our partner hotels, with VOILÀ acting as the supporting brand (similar to Star Alliance or OneWorld for frequent flyer programs). VOILÀ’s global presence allows members to earn and redeem points across a wide variety of hotels and redemption partners in the VOILÀ global network.

A selection of VOILÀ’s current redemption partners include airline programs such as Alaska Airlines Mileage Plan, TudoAzul by Azul Brazilian Airlines, TrueBlue by JetBlue, Virgin America Elevate Program, Flying Blue (Air France / KLM), Southwest Airlines Rapid Rewards, Virgin Atlantic flyingclub, EarlyReturns Hawaiian Miles, Iceland Air Saga Club, and US Airways Dividend Miles; retail partners such as Amazon.com, Overstock.com, Visa Incentive Cards, Multiplus Fidelidade, RewardsPay, Smiles, Mango, iTunes™, Emaar, iFly Dubai, Ski Dubai, and Thanks Again; and charitable causes such as Kula, Worldreader.org, and Kiva.

From the consumer’s perspective, this means members can enjoy the rich experiences and extraordinary qualities independent hotels offer while earning points and receiving benefits typically tied to big chain loyalty programs.

For more information, please visit:

VOILÀ Hotel Rewards
Mr. Peter Gorla
Managing Director
Direct: +1 (949) 260-9538
Email: peter@vhr.com
LinkedIn: linkedin.com/in/gorla
Twitter: twitter.com/petergorla