VOILÀ Hotel Rewards (www.voilahotels.com) continues to establish itself as the world’s number one loyalty program for independent hotels with the launch of St. Regis Rewards, a new co-branded hotel loyalty program for The St. Regis Hotel in Vancouver.

The St. Regis Hotel is VOILÀ’s very first hotel partner in Canada and one of Vancouver’s most popular boutique hotels. With the launch of St. Regis Rewards, members can redeem their points for Award Nights at the hotel and receive a number of benefits including room-class upgrades, complimentary amenities, tailored pre-arrival room preferences, priority check-in, and VIP access to hotel amenities.

“VOILÀ has embarked on a phase of brisk expansion. As the global leader in reward programs for four-and five-star boutique hotels, we are committed to increasing reward opportunities for members and increasing awareness for our partners,” said Peter Gorla, VOILÀ Hotel Rewards vice president and chief marketing officer. “The launch of St. Regis Rewards provides yet another driver of revenue to not only St. Regis Hotel, but to our significant network of hotel partners around the globe.”

Since VOILÀ Hotel Rewards launched, it has grown to include nearly 250 luxury hotels. Recent additions include partner hotels in Hong Kong, London, Paris, Vienna, Prague, Budapest, Bucharest, Salzburg, and Munich.

Jeremy Roncoroni, General Manager of The St. Regis Hotel added, “We recognize especially in today’s market, travelers are looking for rewards that add value to their stays. We chose VOILÀ to co-brand our loyalty program because their easy, turnkey approach and high levels of customer satisfaction align perfectly with St. Regis’ vision for the future. Our guests will appreciate the opportunity to earn Award Nights at our hotel as well as being exposed to many other luxury hotels in the VOILÀ Hotel Rewards Network.”

About the St. Regis Hotel Vancouver

Winner of Travellers Choice Awards for Best Service in Canada for the past four years, The St. Regis Hotel is “more than you expect, everything you deserve”. The independent, Canadian-owned and operated St. Regis recently completed a total renovation that brought this beautiful heritage building up to the highest level of modern comfort while offering boutique downtown accommodations with an unmatched set of inclusive services and amenities. For more information on the St. Regis Hotel, visit www.stregishotel.com.

About VOILÀ Hotel Rewards

VOILÀ (www.voilahotels.com) is the world’s number one loyalty program that unites a network of more than 250 four-and five-star independent hotels and luxury brands. The program first launched in 2008 and has developed a reputation among travelers who like to stay in original, up-market independent properties for its compelling promotions, ease of use and simple, quick redemption process.

VOILÀ’s co-branded, fully customized guest loyalty programs support travelers who frequent Starling Hotels, Rosedale Hotel Group, Hotéis Othon, Deville Hotels, St Giles New York, Swissbel Hotels and Resorts, Kayumanis, Nevsky Hotel Grand, Great Hotels Organisation, St. Regis Hotel, Husa Hotels, Amari hotels & resorts, the Lexington Collection of Hotels, Inns and Suites and K+K Hotels Group.

VOILÀ’s points-based frequency guest program provides recognition benefits and room redemption opportunities at participating network hotels. But unlike big chain programs, VOILÀ enables independent hotel groups to stay independent and maintain their unique qualities.

VOILÀ provides hotel- or group-branded solutions for our partner hotels, with VOILÀ acting as the supporting brand (similar to Star Alliance or OneWorld for FFP’s). This allows members to earn and redeem points across a wide variety of hotels and redemption partners in the VOILÀ global network.

From the consumer’s perspective, this means members can enjoy the rich experiences and extraordinary qualities independent hotels offer while earning points and receiving benefits typically tied to big chain loyalty programs. For more information, please visit:

• www.vhr.com (member website)
• facebook.com/VOILArewards
• twitter.com/voila_rewards

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For Additional Information:
VOILÀ Hotel Rewards
Mr. Peter Gorla
Vice President and CMO
Direct: +1 (949) 260-9538
Email: peter@vhr.com
LinkedIn: linkedin.com/in/gorla
Twitter: twitter.com/petergorla