VOILÀ Hotel Rewards Increases Worldwide Network with Launch of Brazil’s Deville Star Club

NEWPORT BEACH, CA (April 14, 2011, 2010) – VOILÀ Hotel Rewards, the world’s number one loyalty program for independent hotels, today announced the expansion of its presence in South America with the launch of the Deville Star Club loyalty program.

“We are extremely pleased with the current demand for VOILÀ Hotel Rewards in Brazil and are thrilled to offer members the opportunity to earn points and enjoy rewards with the Deville Hotel Chain,” said Gabi Kool, senior vice president and managing director of VOILÀ Hotel Rewards. “Brazil is a vital part of our global network and we are proud to be adding even more exciting hotel destinations for our members.”

Since opening their first location in 1974, the Deville Hotel Chain has grown to become one of Brazil’s largest hotel groups, offering a range of four- and five-star hotels in major cities. Currently, the Deville Hotel Chain includes the São Paulo Airport Marriott Hotel, Deville Porto Alegre Aeroporto, Deville Curitiba, Deville Maringá, Deville Cuiabá, Deville Express Florianópolis, Deville Express Cascavel, Deville Express Guaíra, and Deville Salvador.

“VOILÀ Hotel Rewards further enhances and complements the high level of service we provide guests,” said Jayme Canet Neto, director-president of Deville Hotels. “Today’s guest expects to be rewarded for his or her loyalty and we are pleased to join the VOILÀ Hotel Rewards network and be a vital part of their expansion within the region.”

VOILÀ Hotel Rewards has built a reputation as an award-winning loyalty program for independent hotels, giving members the opportunity to earn points and enjoy complimentary reward stays at more than 250 four- and five-star independent hotels and luxury brands around the globe.

Founded in 1974, the Deville Hotels has 10 properties, 1,551 accommodations and about a thousand employees. With all the facilities, meeting rooms and fine restaurants, each Deville hotel is prepared to host the most demanding travelers in business or leisure.

VOILÀ (www.vhr.com) is the world’s number one loyalty program that unites a network of more than 250 four- and five-star independent hotels and luxury brands. The program first launched in 2008 and has developed a reputation among travelers who like to stay in original, up-market independent properties for its compelling promotions, ease of use and simple, quick redemption process.

VOILÀ’s co-branded, fully customized guest loyalty programs support travelers who frequent Swissbel Hotels and Resorts, Kayumanis, Nevsky Hotel Grand, Great Hotels Organisation, Coral Hotels & Resorts, Hoteles Lucerna, Continental Hotels Group, Husa Hotels and Amari hotels & resorts. For more information, please visit www.vhr.com | www.voilahotels.com | www.facebook.com/VOILArewards | www.twitter.com/voila_rewards

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For Additional Information:

VOILÀ Hotel Rewards:
Mr. Peter Gorla
Vice President of Marketing
Direct: +1 (949) 260-9538
E-Mail: peter@vhr.com