The World’s Number One Loyalty Program for Independent Hotels Debuts in USA: St Giles New York – The Court And The Tuscany Joins VOILÀ Hotel Rewards

NEW YORK, NY (January 11, 2011) – VOILÀ Hotel Rewards has announced the program’s very first offerings in North America with the recent addition of two St Giles New York hotels.

The Court and The Tuscany, owned by St Giles Hotels, are nestled off Park Avenue in the historic neighborhood of Murray Hill in mid-town Manhattan. The two boutique hotels offer spacious luxury accommodations, chic design, and incredible ambiance within walking distance of landmark attractions like Grand Central Station and the Chrysler Building.

Guests of either St Giles New York will appreciate spacious accommodations measuring 475 – 875 square feet of space, some of the largest in New York City, upscale amenities, including high-speed wireless Internet access, flat screen televisions and well-equipped fitness centers.

“We have seen tremendous reward program interest from guests and are excited to join the VOILÀ Hotel Rewards network,” said David Lopez, General Manager, St Giles New York. “VOILÀ’s incredible reach in cosmopolitan cities worldwide, coupled with the amenities and impeccable service St Giles New York offers, will be a refreshing addition for visitors traveling for business or leisure to New York City. We are extremely proud to be the launch partner in the United States. VOILÀ Hotel Rewards is the only program worldwide that allows us to create our own fully branded loyalty program, while being part of the global network. Our members will be able to earn and redeem points not just in our New York properties, but also in any other participating VOILÀ hotel worldwide, from Rio de Janeiro to Bangkok, Madrid, Sydney and many other exciting business and leisure destinations. Furthermore, because of the program’s three tier structure, Phoenix – the program’s entry level, Orion – 10 room nights per year and Centaurus – 20 room nights per year, our members will receive additional benefits such as room upgrades, early check in and many other benefits anywhere around the world in VOILÀ hotels.”

VOILÀ Hotel Rewards is the world’s number one loyalty program for independent hotels, giving members the opportunity to earn points and enjoy complimentary reward stays at more than 250 four- and five-star independent hotels and luxury brands. In addition to the most recent U.S. additions, VOILÀ offers travelers choices throughout Europe, Asia-Pacific, Australia, the Middle East and Mexico.

The partnership with St Giles New York kicks off VOILÀ’s plans to expand its global footprint within North America.

“We are thrilled to debut our newest offerings in the United States and are busy finalizing plans to develop many additional hotels in key markets in North America,” said Gabi Kool, senior vice president and managing director of VOILÀ Hotel Rewards. “The alliance with St Giles New York reflects the incredible success VOILÀ has experienced since we began in 2008, and we are confident our program will be a big hit among U.S. business travelers and hotels as well. They will enjoy the very fast way of earning free nights, the fact that any room is available for redemption, the ability to combine points and cash for redemption and much more. We could not have wished for a better launch partner; The Tuscany and The Court Hotels by St Giles are great properties right in the centre of Manhattan and we see it as a fitting launch of the program and our brand in the North American market.”

Headquartered in London, England, St Giles Hotel, LLC and St Giles Hotels are affiliated of Cititel Hotel Management or CHM-Hotels. St Giles Hotels is a well known group of centrally located mid-market hotels in London. CHM-Hotels is a consulting and management concern that encompasses Concept Development, Market & Feasibility Studies, Facility Planning, Marketing Strategies & Planning, Equipment & Product Selection and Procurement. It is a subsidiary of the Malaysian-based IGB Corporation, a property and investment holding company, known for its excellence in both commercial and residential property development. The company’s portfolio consists of three, four and five-star hotels and is known for its collection of centrally located hotels in London.

VOILÀ ( is the world’s number one loyalty program that unites a network of more than 250 four- and five-star independent hotels and luxury brands. The program first launched in 2008 and has developed a reputation among travelers who like to stay in original, up-market independent properties for its compelling promotions, ease of use and simple, quick redemption process.

VOILÀ’s co-branded, fully customized guest loyalty programs support travelers who frequent Swissbel Hotels and Resorts, Kayumanis, Husa Hoteles, Coral Hotels & Resorts, Hoteles Lucerna, Continental Hotels Group, Katerina Hotels, Nevsky Grand, Seoul Plaza, the Dragon Hangzhou and selected hotels of Great Hotels Organisation. For more information, please visit | | |

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For Additional Information:

VOILÀ Hotel Rewards
Mr. Peter Gorla
Vice President of Marketing
Direct: +1 (949) 260-9538