ST. PETERSBURG, Russia – November 16, 2010 – VOILÀ Hotel Rewards, the world’s number one hotel loyalty program for independent hotels, continues its global expansion by entering the red-hot Russia marketplace with the addition of the Nevsky Hotel Grand – the flagship of the Russia-based Nevsky Hotels Group.

VOILÀ is the world’s first points-based hotel loyalty program that unites a network of more than 250 four- and five-star independent hotels and luxury brands.

The Nevsky Hotel Grand is a fabulous business-class hotel located within easy walking distance of Palace Square and the State Hermitage Museum. The Nevsky Hotel Grand also boasts five luxurious suites featuring a king-size bed, personal sitting area, telephone, television, air-conditioner, sauna and private jacuzzi.

“We are thrilled to see Nevsky now part of VOILÀ in Russia and we are honored to have this beautiful property as part of our growing family of worldwide hotels,” said Gabi Kool, senior vice president and managing director of VOILÀ Hotel Rewards.

Iliya Kapustin, General Manager of The Nevsky Hotel Grand added “We are extremely happy and proud to be the first hotel in Russia to join the world’s leading loyalty program for independent hotels. We believe that our guests will see it as a great benefit that they now can earn and redeem points in our hotel, but also in any of the other 250+ hotels worldwide participating. From a business perspective, we expect that our partnership with VOILÀ will help us to drive more repeat guest bookings, help shift booking volume from 3rd party channels to our own website and direct channels and it gives us access to a world-class marketing team and turnkey loyalty system.”

VOILÀ Hotel Rewards will announce program launches for several other new hotels in Russia soon as well.

ABOUT THE NEVSKY HOTEL GRAND
In a historical building, the Nevsky Hotel Grand is one of the best hotels in downtown St. Petersburg for both its excellent location and superior amenities, a must for an international level hotel in St. Petersburg. The hotel lobby is inviting, a well-chosen mix of elegant historic atmosphere, modern design and services that classify the Nevsky Hotel Grand as one of the best hotels in St. Petersburg by both business and leisure travelers.

ABOUT VOILÀ HOTEL REWARDS
VOILÀ (www.vhr.com) is the world’s number one loyalty program that unites a network of more than 250 four- and five-star independent hotels and luxury brands. The program first launched in 2008 and has developed a reputation among travelers who like to stay in original, up-market independent properties for its compelling promotions, ease of use and simple, quick redemption process.

VOILÀ’s co-branded, fully customized guest loyalty programs support travelers who frequent Swissbel Hotels and Resorts, Kayumanis, Husa Hotels, Coral Hotels & Resorts, Hoteles Lucerna, Continental Hotels Group, and Great Hotels Organisation.

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For Additional Information:

VOILÀ Hotel Rewards:
Mr. Peter Gorla
Vice President of Marketing
Direct: +1 (949) 260-9538
E-Mail: peter@vhr.com