VOILA assists independent hotels and small chains in running their own loyalty programs, along with collateral, data mining, CRM and marketing services…

“We enable hotel groups to remain consistent with their brand by building a fully-branded program around their existing infrastructure, and then we support that loyalty program with a turnkey solution,” explains Peter Gorla, VP, Program Strategy & E-Commerce, VOILA and VP of Marketing for VOILA’s parent company Hospitality Marketing Concepts (HMC)…

“There is a group of people that just really like the local flavor, independent hotels, boutique style, and these people also like points,” says Gabi Kool, SVP and Managing Director… (read the complete article)