NEWPORT BEACH, CALIFORNIA – April 29, 2010 – VOILÀ Hotel Rewards, the world’s first points-based hotel loyalty program created for independent hotel groups, marked a dramatic increase in its international network by launching a co-branded reward program with renowned hotel group, Swiss-Belhotel International.

Beginning today, VOILÀ members can earn points and book reward stays throughout the Swiss-Belhotel Rewards network, which currently includes more than 30 hotels worldwide.

“Swiss-Belhotel International is proud to have partnered with such an innovative and globally respected loyalty program. Our unparalleled customer support and vast range of four- and five-star hotels and resorts complements VOILÀ’s loyalty program perfectly,” said Gavin M. Faull, Chairman and President of Swiss-Belhotel International. “We look forward to providing VOILÀ members with many memorable travel experiences in the coming years.

“Moreover, the launch of our own loyalty program – ‘Swiss-Belhotel Rewards’ – within the VOILÀ network is a key element to our branding and product promotion strategy,” continued Mr. Faull. “We look forward to offering our loyal guests an improved travel experience through our new alliance with VOILÀ.”

“Today is a great day for VOILÀ, for Swiss-Belhotel International and for VOILÀ network members,” said Gabi Kool, senior vice president and managing director of VOILÀ Hotel Rewards. “This alliance allows us to offer members a greater choice of hotels worldwide, especially in some of the most popular travel destinations in Asia.”

Swiss-Belhotel International was founded in 1987. Today, the company has evolved into a leader in the hospitality industry, offering accommodations in Australia, China, Indonesia, Kuwait, Malaysia, Oman, Philippines, Qatar, UAE and Vietnam. Another 25 Swiss-Belhotel International locations are expected to open within the next year.

The partnership further establishes VOILÀ’s commitment to expand the number of places members can earn and redeem points while simultaneously providing them with additional travel flexibility.

“We wanted to increase the areas where members can enjoy benefits during their business and leisure travels,” continued Kool. “In addition to VOILÀ’s partnership with Swiss-Belhotel International, VOILÀ will be revealing new hotel partnerships in the world’s top 75 business destinations, new airline reward partners, and the launch of a creative branding campaign within the next few months. With our constant focus on improving overall travel experiences for our members, it’s not surprising that leading industry competitions rank the VOILÀ program high in member satisfaction.”

Swiss-Belhotel International is a rapidly expanding international management company with over 60 hotels, resorts and projects globally. Founded in 1987 and headquartered in Hong Kong (SAR), Swiss-Belhotel International manages hotels in Asia/Pacific and The Middle East including CHINA • VIETNAM • PHILIPPINES • MALAYSIA • INDONESIA • AUSTRALIA • KUWAIT • JORDAN • OMAN • QATAR • KINGDOM OF SAUDI ARABIA • UNITED ARAB EMIRATES • YEMEN. Ranked in the top 100 international hotel management companies, Swiss-Belhotel International’s rapid expansion will see substantial growth in The Middle East as well as focus on growth in China. Refer to Group Website www.swiss-belhotel.com.

VOILÀ is the world’s first points-based hotel loyalty program that unites a network of over 230 four- and five-star independent hotels and luxury brands. The program first launched in 2008 and has developed a reputation among travelers who like to stay in original, up-market independent properties for its compelling promotions, ease of use and simple, quick redemption process. VOILÀ’s co-branded, fully customized guest loyalty programs support travelers who frequent Husa Hotels, Coral Hotels & Resorts, Hoteles Lucerna, Continental Hotels Group, and Great Hotels Organisation. With the recent addition of Swiss-Belhotel International and Kayumanis Hotels, VOILÀ’s network continues to expand into some of the world’s most desirable travel markets.

For additional information, visit the company’s website at www.voilahotels.com or contact Peter Gorla, vice president of marketing at +1 (949) 260-9538 or via email at peter@vhr.com.