VOILÀ Hotel Rewards partners with TheFirstClub.com to offer digital rewards to expand their loyalty programme

LONDON – 07 October 2009 – VOILÀ Hotel Rewards announced today that it will be partnering with TheFirstClub.com to offer music, PC games, mobile content – and shortly, movies – as part of its VOILÀ’s global loyalty programme redemption offerings. VOILÀ is the first global hotel loyalty programme to provide their members with this engaging point redemption benefit.

VOILÀ Hotel Rewards is the only points-based, guest loyalty programme created specifically for a global alliance of independent hotels and small groups. In addition to the already exciting range of incentives available in this programme, members will now be able to redeem their points in exchange for TheFirstClub.com vouchers. They will then access TheFirstClub.com download platform, enter their unique code and redeem a download of their choice from an extensive library of over 2 million types of content, supported by many local languages. The new partnership further establishes the VOILÀ programme as one of the most uniquely rewarding in the hotel industry.

“Our new partnership with TheFirstClub.com opens up a world of entertainment for our members,” says Gabi Kool, VOILÀ’s senior vice president and managing director. “We strive to bring VOILÀ members relevant reward partners and make the ability to earn rewards engaging by providing instant tier status, point earnings that never expire, and an easy-to-use online redemption process.”

Part of The Licensing Agency’s group of services, TheFirstClub.com is a versatile portal where end-users can download music, PC games, mobile content, and shortly movies, in return for redeeming promotional vouchers. TheFirstClub.com has been designed to enhance loyalty reward programmes giving a unique access to the entertainment world. Melissa Motmans, Sales Manager at The Licensing Agency, states: “TLA is very proud to be a partner of the VOILÀ Hotel Rewards programme. We believe digital content is a perfect way to instantly reward a global audience, giving a large choice of content which can suit a wide variety of personal tastes. TheFirstClub.com has been designed to be easily integrated into any reward programme and we are very excited by our partnership with VOILÀ Hotel Rewards.”

“Members find the VOILÀ programme easy to join and easy to earn with,” continues Mr. Kool. “We make it simple for members to go online, check their account balances, and within minutes redeem their points for Award Nights. Now, with TheFirstClub.com, members have a new way to reward themselves and stay entertained during their travels.”

VOILÀ is the world’s first points-based frequent guest loyalty programme that unites a network of over 200 four and five star independent hotels and luxury brands. The programme first launched in 2008 and has developed a reputation among travelers who like to stay in original, up-market independent properties for its compelling promotions, ease of use and simple, quick redemption process. VOILÀ’s co-branded, fully customized guest loyalty programmes support travelers who frequent Husa Hotels, Coral Hotels & Resorts, Hoteles Lucerna, Continental Hotels Group and Great Hotels Organisation. With the recent addition of Swiss-Belhotel International, VOILÀ’s network continues to expand into some of the world’s most desirable travel markets.

For additional information, visit the company’s website at www.voilahotels.com or contact Peter Gorla, vice president of marketing at +1 (949) 260-9538 or via email at peter@vhr.com.

TheFirstClub.com is a dedicated entertainment download platform where end-users can access music, PC games, mobile content – and shortly movies – when redeeming promotional vouchers earned as rewards through sales promotions or loyalty programmes. By creating an account and redeeming vouchers, customers or partners accumulate ClubCoins, and then select any choice of content to download that the current balance of ClubCoins allows for. They are being immediately rewarded, downloading digital content that suits their taste. Points can also be banked for future downloads. TheFirstClub.com is the World’s first dedicated portal where you can offer a flexible, multi-territory, fully brand-customisable entertainment solution to customers and staff. This unique portal has been especially designed to provide brands with an attractive solution for rewards, gift-with-purchase promotions, as well as for loyalty programmes and staff/channel incentives.

More information on TheFirstClub.com can be found by visiting tfcforbusiness.thefirstclub.com.

Founded in 2002 by Jill Goldworn and Denis Huré, The Licensing Agency is an international marketing services agency specialising in providing digital content for promotions. Representing publishers in the video game, film, TV, music, software and mobile entertainment industries, TLA offers a wide selection of promotional products that can be provided on CD/DVD, Blu-ray, flash memory, on-line or WAP. TLA also provides brands with theatrical cinema release partnerships from major motion picture studios. Headquartered in Dublin with offices in London, Paris, Hamburg, New York City and near Los Angeles; and with partnership representation in Asia, TLA is able to provide promotional content on national, regional or global basis. TLA also provides digital design services through its design studio, mc-creation.com; and brand development services through TLA-Brand Development.
More information on TLA and its services can be found by visiting www.thelicensingagency.com.

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Press Contact:

TLA & TFC: Elise Galipaud
PR Executive – International
+44 (0)208 392 9900