Romania’s leading hotel group becomes part of the VOILÀ HOTEL REWARDS global network

NEWPORT BEACH, CALIFORNIA – June 16, 2009 – Continuing to rapidly expand its global presence, VOILÀ Hotel Rewards today announced a new partnership with Continental Hotels in Romania. Under the terms of the agreement, Continental Hotels takes its place as the fifth member of the VOILÀ rewards chain. Members may now earn and redeem points at Continental Hotels, as well as with Husa Hotels, Coral Hotels & Resorts, Hoteles Lucerna, and via the Great Hotels Rewards network.

Established in 1991, Continental Hotels is Romania’s first hotel chain and the country’s top hotel group. The chain is known for providing excellent services for business and leisure travelers throughout Romania. Continental Hotels’ properties are currently located in the cities of Bucharest, Arad, Oradea, Portile de Fier, Sibiu, Suceava, Tirgu-Mures, Timisu de Sus and Turnu Severin.

“VOILÀ has done an outstanding job growing their reward programme from two hotel groups in 2008 to a provider of programmes at five hotel groups today. Our alliance with VOILÀ will enable Continental Hotels to expand and enhance the services we provide our thousands of loyal guests each year,” said Mr. Radu Enache, CEO of Continental Hotels. “VOILÀ brings an experienced team of hospitality and reward programme professionals and we look forward to the continued growth and success this partnership will provide.”

VOILÀ is the first points-based frequent guest programme that unites a network of hotels who co-brand their programmes under the VOILÀ umbrella. Enrollment in the VOILÀ programme is free and members earn points for their stays that can later be redeemed for complimentary nights and other exciting reward options. Members also enjoy personalized benefits based upon their customer profiles. Currently, VOILÀ supports hotels and guests in over 120 cities on five continents and is expected to add several other leading independent hotel groups soon.

VOILÀ’s pay-as-you-go revenue share model and quick time to market has made it a success among independent hotel operators. A May 2009 study completed by the Institute of Innovation and Entrepreneurship (INTEHL) at École hôtelière de Lausanne, found 90% of hotel managers who participated in VOILÀ for more than six months stated it “helps generate increased revenue” and they “strongly believe in the programme.”

“Since our launch last year, our goal has been to provide members with point earnings and award opportunities at some of the world’s most well-run independent hotel groups,” said Gabi Kool, VOILÀ’s senior vice president and managing director. “We truly believe corporate travelers are looking for alternatives to the standard global mega-brands. By linking a large number of leading independent hotel groups and offering consistent recognition, members can stay in original and inspiring places while earning reward points. We couldn’t be more excited to welcome Continental Hotels as our newest partner. We look forward to introducing the VOILÀ experience to travelers in Romania and to our members all over the world.”

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VOILÀ is the world’s first and only points-based, guest loyalty programme built specifically for a global alliance of independent hotels and small groups. VOILÀ is operated by Hospitality Marketing Concepts (HMC), a global company with offices in more than 50 countries in North America, Central/South America, Europe, Middle East and Asia. VOILÀ has a portfolio of over 170 hotels, including Husa Hotels, Coral Hotels & Resorts, Hoteles Lucerna, Continental Hotels Group and Great Hotels Organisation.

For additional information, visit the company’s website at or contact Peter Gorla, vice president of marketing at 1 (949) 260-9538 or via email at

Founded in 1991, Continental Hotels is now the #1 Romanian hotel group. Continental Hotels offers accommodation and full facilities for business meetings, conferences, trainings and also to corporate or private events. Continental Hotels’ properties are located in the city centre of Bucharest, Arad, Oradea, Sibiu, Suceava, Portile de Fier, Turnu Severin, Timisu de Sus, Tirgu Mures, to better cater for both corporate and leisure. Continental Hotels’ mission is to become leader on the business tourism market in Romania, through sustainable investments, permanent staff training, excellent standard implementation and responsiveness to the market requirements.